The Designer

Creative Director and Founder, Daniel Chu dreamt to become a designer and dressmaker at the age of 8 but only began to pursuit this dream from the age of 17. 

Chu was fascinated by the process and underpinnings of garments with dreams of one day becoming a couture designer. He developed his skills by attending fashion school for fashion design at The University of Central Lancashire and interning for some of London’s best designers.

With a love of producing modern chic styles and editorials, Daniel Chu continues his quest to challenge the boundaries of bridal wear inspired by the desire to expose the confident and beauty of each of his brides.

Key features of Daniel Chu creations include delicate tulle, romantic silhouettes, constructive drapery and contemporary lace designs that extrude modern elegance.

“In a world where modern technology is taking over the world of fashion, I set out to keep the traditional ways of dress making alive through the bespoke dresses I design and construct.”